Business Opportunity Customers Response to Advertising

Business opportunity customers are the single most important piece of the puzzle when you are looking at business success. There has never been a successful business without customers. Someone has to buy your product or service to generate income. By definition a customer is someone who purchases, or intends to purchase, a product or service for sale. They do expect to buy quality products that have equal or greater value than the price they pay. Customers love sales and saving money but they have absolutely no expectation of being paid to make a purchase. Customers and lots of them are what makes a successful business opportunity.

Customers are attracted to a business opportunity product or service that is for sale in a number of ways which all involve some form of contact with people. Advertising in newspapers, radio, television and the Internet is geared toward attracting customers. Most business owners will endeavor to promote their business in as many types of media as possible. The bigger the audience the more likely you will get people who are interested in your product or service.

Advertising should appeal to one of the five senses. Visual and auditory stimuli are the most common and often the most effective. Most media advertisers will gear their ads to appeal to a combination of two or more sensory triggers. Many of our metaphors are entwined with the senses. Seeing is believing, and pictures are worth a thousand words, refer to the visual stimuli that entice the imagination and reinforce credibility. Creating a picture of your product or service will stay with a person longer than just hearing about it or reading about it. Powerful advertising that incorporates seeing, hearing, and reading about your product will increase retention of the information that you present. The goal of all advertising and promotion is to make a lasting impression on the people who see and hear the advertisement with the hope that they will purchase your product instead of a competitor product.

Tactile advertisement is very powerful. Sample products appeal to all the senses. You can see, feel, smell, read and sometimes even taste the product. Sampling lets you know right away if this is a product that you would want to use again. It also lets you know if it is a product you don't want or need. Not every person who comes into contact with your product for sale will want it, or even need it, but they may know someone who does and tell them about it. Samples are never wasted advertising.

Consider using different forms of advertising and promotional materials to highlight your product in the best possible way. Featuring your product or services to as many of the senses as you can will help to you to acquire business opportunity customers.